Breakthrough T1D
Brand Refresh, Logo, Visual Identity
Role
Designer
Team
Siegel+Gale (Case study)
Sam Houle, Brice Mcgowen, Mary Marques, Summer Chirdon
Breakthrough T1D is a leading nonprofit organization dedicated to improving the lives of people with type 1 diabetes (T1D) through advocacy, patient support, and cutting-edge research. They bridge the gap between those living with T1D and the scientific advancements driving progress toward better treatments and a cure.
For this project, we developed a new name and executed a full brand refresh, embodying the organization’s core traits—visionary, precise, and powerful. The new visual identity seamlessly integrates the patient-focused advocacy side with the scientific research aspect, striking a balance between warmth and credibility. The result is a brand that feels both personal and forward-thinking, reinforcing Breakthrough T1D’s role as a leader in the fight against T1D.